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Redirect Testing

Sometimes you don't want to patch elements on a page — you want to test an entirely different design. Redirect testing sends half your visitors to a different URL and measures which version wins.

When to use this​

  • You redesigned a page from scratch and want to test old vs new
  • You built a variant in Webflow, Framer, or a page builder — and want to test it against your coded page
  • You're testing a completely different pricing layout or checkout flow
  • You want to test a long-form landing page vs a short one

How to set it up​

  1. Build your variant page and publish it at a new URL (e.g. /pricing-v2)
  2. Create an experiment targeting your original URL (e.g. /pricing)
  3. In the visual editor, open the Redirect tab
  4. Enter the URL to send variant visitors to
  5. Launch the experiment

That's it. Datsnip handles the split automatically.

Goals and conversion tracking​

Set your goal on the experiment as usual — a page visit to your thank-you page, a button click, or a custom event. Datsnip remembers which variant each visitor was assigned to, so conversions on /pricing-v2 are correctly credited to the experiment.

What visitors experience​

Variant visitors are transparently redirected using a browser replace (so the back button still works normally). There's no flash or visible redirect — it happens before the page renders.

SEO while testing​

Both URLs will be live and potentially indexed by search engines. To avoid duplicate content issues while the test runs, add a noindex tag to the variant URL:

<meta name="robots" content="noindex">

Remove it once you declare a winner and make the winning page permanent.

When the test ends​

  • If the original wins — archive the experiment and remove the variant URL
  • If the variant wins — make the variant your permanent page and redirect the old URL to it (301 redirect)

Good use cases by industry​

E-commerce — Test a product page redesign with better photos and a sticky add-to-cart bar vs the current page.

SaaS — Test a new pricing page with fewer plan tiers vs your current multi-tier layout.

Webflow users — Built a new homepage in Webflow? Test it against your current design without migrating everything.

Agencies — Test a new case study layout format across multiple client projects.